Support increases with knowledge of LEED’s positive impact on job creation & cost savings
The U.S. Green Building Council’s (USGBC) LEED green building rating system has strong bipartisan support across the U.S., according to a new poll. The nationwide poll found that 79% of Republicans and 89% of Democrats support the use of LEED in buildings.
The poll also found that a strong majority supports the criteria LEED uses to determine a building’s sustainability, including saving money through energy and water efficiency and creating jobs.
“Americans on both sides of the aisle strongly support the increased efficiency and cost savings that result from implementing LEED,” said Rick Fedrizzi, CEO and founding chair, USGBC. “This poll highlights the great public demand for the continued use of green building standards to cut costs, improve human health and reduce impacts on the environment.”
About 30% of Americans have heard of LEED by name. Once given information on the certification process, 83% of Americans strongly support using LEED to assess and encourage green building.
The poll also found that 77% of voters believe that LEED buildings are healthier for the people who live, work, learn and play in them, and 74% believe LEED buildings can save people money through cost-effective energy and water use. The latter finding was particularly bipartisan, with 70% of Republicans and 83% of Democrats agreeing with LEED’s cost-savings benefits.
Voters from both parties generally favor green building and that support increases when they learn about LEED’s job creation and cost-savings potential.
The poll also tested voters’ support for government policies to encourage green building standards, including LEED. Overall support was strong, with 73% of voters agreeing that government should have some green building standard in place, and 36 percent of voters endorsing LEED as a leadership standard instead of a generic standard.
Support for government using green building standards was stronger among Democrats (88%), though a majority of Republicans also supported government green building standards (64% support versus only 28% opposed to any government standards).
Echelon Insights conducted the nationwide poll on behalf of USGBC from Feb. 2 to 6, 2015, surveying 800 registered voters on both landline and cellular telephones. The survey was weighted by age, gender and race to be a representative sample of voters nationwide. The margin of error is +/- 3.5.